Loan

Lisa Stones, director of operations at Mortgage 1st – Mortgage Strategy

For many counselors, self-employment represents freedom.

The freedom to build client relationships, manage your diary and shape the business into the life you want to live. It’s one of the reasons why many professional consultants choose this route.

But self-employment can come with challenges. Working alone can be isolating. The pressure to consistently generate leads, comply with regulations, manage and maintain motivation can be overwhelming, especially during quiet periods or difficult markets.

Professionals want flexibility without isolation, independence without uncertainty and independence alongside support

But there is a growing desire for a model that offers the best of both worlds: remaining self-employed while being part of a large, supportive firm.

At Mortgage 1st, we offer self-employment so that advisors can maintain their independence. They are less regulated and not tied to strict hours. They retain control over how and when they work, and how they build relationships with customers. For experienced professionals, such trust and independence are very important.

The difference is that they no longer feel that they are doing everything alone.

Access to resources

Being part of a large organization creates access to resources that would be difficult to develop independently. AI, lead generation and business development support can enable advisors to focus more on what they do best. Instead of spending every spare hour looking for new business, advisors can devote more time to delivering quality advice and nurturing long-term relationships.

Equally important is the collective experience that comes from being surrounded by other mentors. There are always situations that benefit from another perspective or shared understanding. Access to a wider group means counselors can work together, learn from each other and gain confidence knowing support is there when needed.

Self-employment can come with challenges. Working alone can be isolating

In my experience, this sense of community has a huge impact on mental health as well. Simply having people who understand the pressures at the end of the phone or around you can make a big difference.

The conversations counselors have with each other – whether about complex situations, market changes or just the realities of balancing work and life – help create an environment where people feel supported rather than isolated.

Entrepreneurial spirit

Importantly, being part of a large firm does not mean losing the entrepreneurial spirit.

In fact, most advisors thrive when they have a strong infrastructure behind them. They can focus on growing their client bank with confidence, knowing they have operational support, compliance guidance and a trusted network around them.

Being part of a large organization creates access to resources that would be difficult to develop independently

The industry has evolved significantly in recent years and the expectations of advisors are evolving as well. Professionals want flexibility without isolation, independence without uncertainty and independence alongside support.

For many self-employed consultants, finding that balance can be the key to business growth, long-term career satisfaction and well-being.


This article appeared in the June 2026 issue of Mortgage Strategy.

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