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In today’s multi-billion dollar era S&P 500 firms, others may not think so Uber Technologies (NYSE:UBER) to be a giant. It ‘only’ has a market cap of $150bn, after all.
However, its dominance is not in doubt, with more than 200m users per month completing more than 40m daily journeys through its platform in the latter half of 2025.
Looking ahead, Uber is making moves that can see it becoming a bigger business…
Creating a great app
After starting as a ride-sharing app, Uber expanded into food and grocery delivery. Moving things from point A to B, basically.
However, in the last few years, it has been successful in putting more resources into its application. For example, I used before A train line booking train tickets. However, I now use Uber for this because I get Avios points after booking.
And I’m kept loyal by the Uber One subscription, which had over 46m members by the end of 2025. This gives me free or discounted delivery on orders from many restaurants and stores. Accordingly, I use Just eat it very little today.
This week, the company announced a partnership with him Expedia to provide online hotel reservations and expand travel services. Expedia hosts more than 700,000 properties worldwide, so this can be a big deal.
I’m using it now Booking.com for hotels. Would I consider switching to Uber in the future? Well, I might, like “Uber One members will get 10% back in Uber One credits on all hotel bookings, and they’ll save at least 20% on the best deals at over 10,000 hotels worldwide.“.
CEO Dara Khosrowshahi says there are too many knock-on apps, and Uber wants to help “people take back their time“.
In other words, why bother using Trainline for trains and coaches, Skyscanner for flights, Booking or Airbnb with hotels and vacation rentals, Deliveroo for food delivery, when I can just use Uber for everything?
The company also wants people to shop online in the app.
Uber is becoming the app for everything — helping people get, get, and now go all in one place.
Dara Khosrowshahi
Is robotaxis a threat or an opportunity?
As exciting as this sounds – and I think long-term growth potential is the most important here – robotaxis presents a threat. Leaders love Tesla and Waymo has big expansion plans for self-driving taxis that don’t include Uber.
To deal with this threat, the company has been signing partnerships with autonomous vehicle (AV) companies in a number of knots. Uber’s incentive to make robotaxis a commercial service is obvious and necessary.
However, I have some concerns because the company has committed $10bn to buy robotaxis for its network and has taken chunky equity stakes in various AV firms.
This could be a departure from its ultra-lightweight model, which could be detrimental to long-term profitability.
Am I worried?
On the other hand, driverless taxis can significantly reduce Uber’s costs. And I still think that the company has a strong chance to become a major contributor to the AV travel world in 2029.
Therefore, as a shareholder, I am not overly concerned.
The stock is down 26% since November, making it 22 times forward earnings. Given the huge potential of the app, I think Uber is worth considering today at around $74.
